Pepperidge Farm Elevates Sandwich Making with Jeff Mauro & Walmart
Pepperidge Farm® and celebrity chef Jeff Mauro are partnering to make the perfect sandwich and offer exclusive deals on premium quality ingredients to Walmart shoppers. The nationwide campaign, “Sandwich with the Best,” launched September 6 and continues through June 2017. Elements of the initiative include new premium sandwich recipes, four signature how-to videos, bundled product offerings and exclusive in-store merchandising activation at Walmart.
“We’re embarking on a journey to make sandwiches exciting again,” said Chris Foley, Senior Vice President and Chief Marketing Officer, Pepperidge Farm®. “Pepperidge Farm® is committed to bring premium, affordable sandwiches that fit your tastes and lifestyle.”
Mauro, known for his flavor-packed gourmet sandwiches, is crafting 12 simple, creative recipes to take your ordinary sandwich and make it into a signature family favorite. Mouthwatering sandwich recipes include:
- Honey Ham & Heat – Honey ham on toasted Farmhouse Hearty White with pickled jalapenos, pepper jack cheese, crisp romaine lettuce, tomatoes and mayo.
- Mesquite Smoked Turkey & Apple Club – Mesquite smoked turkey, sharp cheddar, green apple slices, cherry peppers and mayo on Harvest Blends™ Sprouted bread.
- Turkey Rueben – Oven roasted turkey, aged Swiss, sauerkraut and 18,000 island dressing, melted together and pressed on buttered Deli Swirl Rye.
- The Presto Pesto – Roasted turkey, pesto mayo, mozzarella, roasted cherry tomatoes and sliced banana peppers on Whole Grain 15 Grain bread.
“Sandwiches are a staple of bagged lunches and quick dinners and Pepperidge Farm® sandwich bread is essential to make the meal premium,” said Mauro. “With children going back to school and our lives getting back to our regular routines, we’re giving you the tools to stay creative in the kitchen and still get the nutrition and fuel you need out of your meal, even when you’re running short on time.”
The Mars Agency developed the creative concept, teaming synergistic partners Hillshire Farm and Hellmann’s and securing the creative talent to heighten awareness and interest in the experiential program.