Pepperidge Farm Launches New Goldfish Go-Karts Game
When a beloved snack teams up with an advertising powerhouse and animation masterminds, the “Under the Bed” world of Finn & Friends racing go karts appears.
We partnered with global ad agency Y&R and award-winning gaming studio, Sarbakan, to build an immersive gaming experience for kids to enjoy.
“This is something we are really passionate about,” said Karen Firda, Manager, Integrated Marketing. “We BETA test each game in house; we ask Pepperidge Farm employees to take the game home, play it with their children and let us know what they think. My kids love it!”
The game transports players into the world of Finn & Friends, where they can race Under the Bed. Players choose a kart, pick a track and race past obstacles, through loops and over ramps as they battle against opponents to the finish. The app also allows users to build their own track and race tracks built by other players.
The Finn & Friends commercials have been running on TV for more than 10 years. The ads use the Goldfish characters to channel the playful spirit of childhood and bring families together through engaging, interactive content.
“Our games allow us to connect with our consumers in such a unique and immersive way,” said Karen. “We’re reaching our consumers where they want to engage and giving them content I think they truly love.”