Pepperidge Farm Launches First-Ever Digital Loyalty Program
Pepperidge Farm, in tandem with global promotional agency TLC Marketing, launched its first digital rewards program for consumers on PepperidgeFarmReward.com. The eight-week loyalty program rewards Pepperidge Farm® consumers with a local beauty treatment or health & wellness session when they purchase three loaves of Pepperidge Farm Farmhouse™ or Whole Grain sandwich bread between April 19 and June 19, 2016, and upload their receipts on the microsite. They will then receive a reward code via email that can be redeemed on the microsite.
The program is in all markets where Pepperidge Farm Farmhouse™ and Whole Grain breads are distributed. A full list of participating breads for purchase can be found at https://www.pepperidgefarmreward.com/participating-breads/. Loyalty rewards include manicures/pedicures, hair styling, makeup applications, fitness classes, personal training sessions, yoga or Pilates classes, roller skating passes, nutritional consultations, and more.
“We’re connecting with our consumers in a new, intimate way,” said Hector Briones-Sanchez, Business Director of Fresh and Frozen Bakery, Pepperidge Farm, “Life can be hectic, and this loyalty program is our opportunity to give consumers the relaxing and personalized experience they deserve with local businesses. For Pepperidge Farm, the care we put into our products, extends to caring for our consumers.”
“We provide brands with a new and innovative way to engage with the consumer by rewarding them with high value experiential rewards that replace traditional discount and coupon incentives,” said Chris Jurist, Business Development Director at TLC Marketing New York. “This program is specifically tailored to the Pepperidge Farm consumer and designed to bring the brand and consumers closer.”